The project aims to create a comprehensive digital archive documenting the rich cultural heritage of the Kinnaur and Laul-Spiti regions. This archive will encompass a wide range of cultural elements, including scriptures, languages, rituals, folklore, livelihood practices, stories, mythologies, food practices, architecture, traditional designs, and other aspects currently threatened by modernization and changing times.
The initiative focuses on preserving the unique culture of the tribes and indigenous communities in Kinnaur and Laul-Spiti. It will involve.
The long-term objective is to establish a people’s museum dedicated to Kinnaur and Laul-Spiti. This museum will serve as a physical extension of the digital archive, providing a space for community engagement, education, and preservation of indigenous knowledge.
This digital archive will play a crucial role in ensuring the continuity of the region’s unique cultural practices and traditions. It will.
The digital archive project represents a critical intervention in the conservation and continuity of Kinnaur and Laul-Spiti’s indigenous cultures and traditions. By documenting and preserving these cultural elements, the project ensures that the rich legacy of these regions will endure and continue to be celebrated for generations to come.
By implementing these methodologies, the project will effectively preserve and promote the rich cultural heritage of the Kinnaur and Laul-Spiti regions, ensuring its endurance for future generations.
Only this balance will see the creation of Kolkata as a truly global city.
In this capacity, it can aptly be called the drawing room of our metropolis.
Park Street needs to be understood as the most prestigious destination in Kolkata not a transportation bypass road.
providing a framework for a livelier food and music showcase of this cultural cosmopolis.
The Society for Park Street Rejuvenation Kolkata offers a comprehensive commercial district revitalization strategy.
Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a revitalization program. A governing board make up the fundamental organizational structure of the volunteer-driven program.
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the district. By marketing a district’s unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events like annual Carnival followed by Park Street night, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.
Design means getting Park Street into top physical shape. Capitalizing on its best assets such as historic buildings and colonial heritage. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenancappearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
Economic Restructuring strengthens a community’s existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today’s consumers’ needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.
Coincidentally, the four points of the SPARK correspond with the four forces of real estate value, which are social, political, physical, and economic.
It is this diverse character of Park Street that has to be the focus of renewal.
Rebranding of Park Street as a cultural destination is a prerequisite for the success of creating an urban design for the place which will form a pilot for such rejuvenation in other parts of Kolkata and at the national level.
Chief Mentor
Father Mathews
Advisors
Prof. Santosh Ghosh
Mr. Khokan Mukherjee
Rejuvenation Expertise
Ar. Monica Khosla Bhargava
Mr. G. M. Kapur
Economic Advisory
Mr. Charles Mantosh
Mr. Pradeep Keyal
Branding, Sponsorship & Liaison
Mr. Noomi Mehta
Mr. R.K. Bhatia
Mr. Rajendra Singh
Mr. Pratap Daryanani
Entertainment & Communication
Ms. Salmoli Mukherji
Mr. Deepak Puri
Mr. Supriyo Nandy
Mr. Subhro Saha
Workshop & Festival
Ms. Meenu Goenka
Ms. Suruchi Agrawal
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